Collateral material can be any variety of things – from a single spec sheet to a complete literature system – from a simple event flyer to a commemorative coffee table book. Large projects may have a broader mission and a healthier budget, but even the smallest projects are a reflection of the company’s image. 

It’s like the story about the guest attending a formal event dressed in an elegant black tuxedo and unpolished brown shoes. What do you suppose people recalled about him the next day?