Digital technology is a game-changer. It’s enabled companies to be more nimble – changing messages on-the-fly and tailoring content to tightly-focused audiences. But even though websites, email marketing and other social media have changed the game, they haven’t completely rewritten the rules.
Visually capturing the message quickly is still critical. In fact, attention spans of online audiences are dramatically shorter than that of traditional media audiences. The old adage that a picture is worth a thousand words still applies. And in today’s digital realm it might be close to a reality.