Branding – it’s anything and it’s everything to business. That means anything from the way employees interact with customers to the way products are promoted and presented. And it means everything to the company’s success.
The logo is central, since it embodies the brand and accompanies every visual communication. A well-designed logo says a lot about a company, its product or service. And if the logo is applied following brand standards it says even more about a company’s commitment to quality and consistency.